Will Your Business Benefit From Local SEO

Local Business SEO Many small business owners whether a new start-up or established businesses launching a new product or service to market should complete a marketing plan with potential goals and outcomes that are measurable. You will need to be working to your plan, be consistent and in a realistic time frame. Don’t put all your eggs in one basket. That is to say, just concentrate on SEO and assume a page one ranking for a keyword phrase will solve all your problems. I have often said the worst number in business is one. You need multiple streams of marketing to engage leads and likewise, don’t depend on one supplier. Seo is only part of an online-offline  local marketing strategy similar to that provided by Will Polley SEO. In the following article by Marcus Miller he outlines the reasons that SEO may not be the best strategy and gives a detailed breakdown of components that need to be considered by any business that wants to grow and have more customers ringing the phone: Is SEO right for your business? This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. In fact, there are times when SEO is just simply not a good fit. In this article, I am going to look at a few common scenarios we see at my agency where we have been contacted for SEO and have fed back that we believe that SEO is either not aligned with their requirements or there is some other form of mismatch (speed, budget, etc.) see original post here… In the above post, it is well documented that the criteria that business owners should consider when aiming to grow their online exposure to gain potential customers and get an ROI for their marketing investment. So, any business online will want to increase their brand visibility and in doing so can build a trust factor into their marketing. Author Ryan Buckley emphasizes the point that building trust and authority in your local area through your online presence can help attract people looking for a product or service. Having an honest and authentic brand online will encourage more prospects to visit your website with the intention of buying. Local Content: Why Authenticity Matters in Local SEO Local search engine optimization is the key to attracting new customers and improving brand visibility within your local area. However, optimizing a local business website isn’t just a matter of inserting keywords, building a few backlinks, and then waiting for the customers to flood in. If you don’t have an authentic website that offers real value to people in your local area, those visiting your site are likely to bounce away without making a purchase, or having plans to visit your premises. So here are some key reasons why authenticity matters in local SEO, along with some tips for achieving it. read more here… The two articles above give […]

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